To Stage Or Not To Stage

Dated: 08/01/2019

Views: 147

As a local listing specialist, I am frequently asked  for my thoughts about professional home staging.  My opinion formed in mid 2008 - back when the housing market was struggling and houses sat on the market for months on end. Necessity soon gave way to innovation and before it became popular, we partnered with local designers and began staging our listings.  The results were unbelievable.  Our listings were flying off the market at or near asking price -while in a buyers market!

Surprisingly, sale price wasn't the only financial benefit for those "staged" properties.  Our happy sellers enjoyed the benefit of time.  Although less transparent, there are real dollars involved when a home sits on the market. Property taxes accrue daily, as does homeowner insurance and, when there is a mortgage involved, interest compounds daily. Assuming an average property tax assessment of $4200 annually or $350 a month. If the house had sat on the market 90 days (which was average for that year) the tax proration alone would have cost the seller an additional $1050! 

The times may have changed, but the benefits of staging have not. The National Association of Realtors 2019 survey reveals 44% of buyers agents say that staging a home increases the dollar value offered. 


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Recently I was introduced to Lisa Padhy, owner of a local design company named Design Buzz.    Lisa has a gracious and generous personality that makes her a delight to work with. Her company offers insightful design and simple, transparent pricing.  When asked how she accomplishes these amazing results for clients of all price ranges Lisa has this to say,


 "My philosophy on design is to first use what you have and then pull in a few key pieces to give rooms a fresh look.  Sometimes moving art and furniture from other areas of the house is enough of a catalyst to make big changes and make you fall in love with items you already own.  Great design doesn't have to be expensive to be fabulous. "


In summary, my opinion is simple. Staging works - in buyer markets and seller markets alike. Partnering with a well qualified, budget conscious design professional is key to achieving the highest and best offers. If you would like to learn more about your house value including how staging can benefit your sale, please reach out  by using the box below or call us 513-900-8326. 



Design Buzz





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Donna Sundin

Put my 14+ years of experience to work for you! Buying or selling a home is one of life's biggest decisions. Making the experience smooth and enjoyable requires careful planning and expertise. If you....

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